
Bhargav Jyoti Medhi
Assistant Professor- bhargav.medhi@gcc.ac.in
Specialization : Finance and Marketing
Qualification :BE(Mechanical), MBA, NET, PhD
Area of Research : Finance, Brand Valuation, Strategic Cost Accounting in Management, Production & Operations Management, Data Analytics, Marketing Management, Mechanical Engineering, Mechatronics, Robotics & Automation
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Book Chapter (2)
1. Bhargav Jyoti Medhi and Arupam Das, Understanding the Value Chain Mapping for Piggery with special reference to Namsai District of Arunachal Pradesh. Abhigyan (Source of Knowledge) Vol. 3 ISBN: 9789355781772 Pageno: 116-131 [2021]
2. Bhargav Jyoti Medhi and Abhinawa Talukdar, A Summary of the Workshop on "Promoting Women Entrepreneurship in North East Region". Promoting Women Entrepreneurship in North East Region ISBN: 9789384211356 Pageno: 8-11 [2019]
Book(Edited) (1)
1. Bhargav Jyoti Medhi and Abhinawa Talukdar, Promoting Women Entrepreneurship in North East Region. Promoting Women Entrepreneurship in North East Region ISBN: 9789384211356 [2019]
Journal(Research) (1)
1. Bhargav Jyoti Medhi and Dr. Rinalini Pathak Kakati, Evaluating financial-based brand equity (FBBE) for Indian brands: A comparative study using multiple valuation methods. Asian Journal of Management and Commerce Vol. 6 2 ISBN: P-ISSN: 2708-4515, E-ISSN: 2708-4523 Pageno: 442-448 . 10.22271/27084515.2025.v6.i2e.676 https://allcommercejournal.com/article/676/6-2-120-487.pdf [2025]
Journal(Review) (1)
1. Bhargav Jyoti Medhi and Dr. Rinalini Pathak Kakati, A Revisit into the Concepts, Measurements and Valuation of Customer Based Brand Equity and Financial Based Brand Equity. International Journal For Multidisciplinary Research Vol. 7 1 ISBN: E-ISSN: 2582-2160 Pageno: 1-17 . https://doi.org/10.36948/ijfmr.2025.v07i01.37352 https://ijfmr.com/papers/2025/1/37352.pdf [2025]
- Participated and qualified with A+ grade in Malaviya Mission Teacher Training Programme (MMTTP) on “NEP 2020 Orientation & Sensitization Programme” of UGC organised by MMTTC, Gauhati University from 01-02-2024 to 09-02-2024.
- Participated in 2-Day National Level Online Workshop on “AI Tools in Research Writing and Ethical Practices” held on 25-26, April, 2024. The workshop was organised by Gauhati Commerce College in association with eSupport for Research(eSfR).
- Participated in Five days Workshop on Basic and Advanced Structural Equation Modelling with SmartPLS 4, organized by EdMaestro Pvt. Ltd., India from July 1-5, 2024, with support from SmartPLS GmbH, Germany.
- Participated in online workshop on “Generative AI Masterclass with IBM watsonx” held on 19-12-2023.
- Participated in 5 days FDP on “Building Advanced Data Analytics Applications with Cloud” under “Next Gen Employability Program” from 03-10-2023 to 07-10-2023, organised by Edunet Foundation.
- Participated and qualified with A+ Grade in Professional Development Programme on “Implementation of NEP-2020 for University and College Teachers” held from 12-06-2023 to 20-06-2023, organised by IGNOU.
- Attended the North East Education Conclave on 20-11-2021 at GMCH auditorium and Assam Academic Staff College, Khanapara. The conclave is organised by Government of Assam in association with Sankardev Education and Research Foundation, Guwahati.
- Participated in webinar on Stock Markets offered by SHINE PROJECTS on 19-07-2021.
- Participated in e-FDP on “Key Considerations in Designing a Qualitative Study” organised by Royal School of Business, The Assam Royal Global University on 05-06-2021.
- Participated in an Online Curriculum Workshop conducted in December'20 on “BBA in Rural Management and MBA in Rural Management” conducted by Mahatma Gandhi National Council of Rural Education, Hyderabad. The workshop focused on Course Structure, Curriculum, Aspects of Rural Management and Entrepreneurship Opportunities available in the Rural Sector.
- Attended online session on 11-12-2020, organised by Mahatma Gandhi National Council of Rural Education (MGNCRE) under Ministry of Education in connection with introducing Curriculum of BBA Rural Management and MBA in Rural Management Programs for members of Faculty of affiliated Colleges offering BBA and MBA programme under Gauhati University.
- Attended the International Webinar on “Mahapurush Srimanta Sankardev: His Life & Teachings” organised by Acadevo Easel on 26-09-2020. Shri Dipankar Mahanta, Resource Person in the area of Self-knowledge and social entrepreneur, highlighted on the life, teachings and contributions of Sankardev.
- Attended the webinar on “New Education Policy 2020: Issues & Challenges in Higher Education” on 25-09-2020, organised by Department of Commerce and Management, Dr. Annasaheb G.D. Bendale Mahila Mahavidyalaya, Jalgaon with speaker Prof. Anil G. Rao.
- Participated in the webinar on “Online Teaching of Accountancy Subjects Efficiently”, organised by Indian Accounting Association, Pune Branch, Pune, conducted on 15th September, 2020.
- Attended the International Webinar on “Free Space Optical Communications for 5G and Beyond” organized by the Department of Computer Science, Dr.M.G.R. Educational and Research Institute, Tamilnadu on 02-09-2020.
- Attended the Dr.M.G.R. Educational and Research Institute (Deemed to be University) one day national level webinar on “Introduction to Nanoscience and Nanotechnology” organized by the Department of Chemistry, Faculty of Humanities and Science, Adayalampattu Phase - II campus on 28th August 2020.
- Participated in the Webinar on “Yoga and Stress Management” organised by Department of Physical Education, Guru Nanak Khalsa College Daroli Kalan, Jalandhar on 26-08-2020.
- Attended the one day national level webinar on “I-STEM: A gateway for researchers stepping towards Aatm Nirbhar Bharat” organized by the Faculty of Humanities and Science, Adayalampattu Phase - II campus on 25th August 2020. The Dr.M.G.R. Educational and Research Institute (Deemed to be University) webinar gave some details about how the researchers can utilize the various resources and facilities across the country through digital platforms.
- Attended a webinar on “How to Work with Universal Laws” by Michele O’Connor on 22-08-2020. The webinar was mainly focussed on Law of Attraction.
- Attended the Webinar on “Entwined: Symmetry and Groups” by Prof. Geetha Venkataraman (Ambedkar University Delhi) on 22-08-2020. The mathematical webinar was organised by Gonit Sora.
- Participated in the Webinar titles “Status and Schemes for Young Entrepreneurs” organised by Department of Commerce, Bhai Sangat Singh Khalsa College, Banga on 22-08-2020.
- Attended the Webinar "Policy Highlights and Implications of National Education Policy 2020" jointly organized by St.Claret College and CESS Bengaluru on 19-08-2020.
- Attended the Webinar "Indian New Wave Cinema in Historical Perspective" on 18-08-2020, organised by Guru Nanak Khalsa College Daroli Kalan, Jalandhar.
- Attended live Webinar on “Storytelling: A Way to Effective Communication” conducted by Ms. Poulomi Bose on 15-08-2020.
- Attended the Webinar on “The Many Colours of Combinatorics” by Dr. Nishad Kothari (IIT Madras) on 08-08-2020. The webinar, focussed on graph theory of mathematics, was organised by Gonit Sora.
- Joined and participated in the Two Days National Level Workshop on “Essentials In Microsoft Excel-An Introduction with Hands on Experience Organised By Acadevo eAsel”, on 6th and 8th August 2020. The workshop focussed on the features and tools of MS-Excel and how they can be used in Multi Criteria Decision Making.
- Participated in the National Webinar on ‘Cyber Threat and Social Engineering Techniques’ organised by K.C. Das Commerce College on 1st August, 2020.
- Participated in the National Webinar on “Wonderful Mathematics in the Natural World and Application to Human Anatomy” organised by Department of Mathematics in collaboration with IQAC of Narengi Anchalik Mahavidyalaya on 1st August, 2020.
- Participated in the National Webinar ‘Stress Management of Students during Covid-19 Pandemic’ on 30th July 2020, organised by Gauhati Commerce College & ALCOM.
- Attended the ‘Live session with the Most sought after Padma Bhushan Prof Jagdish N. Sheth’ on the topic ‘Rule of Three: Hoe Competition Creates Major and Niche Competitors’, organised by NDIM on 29th July 2020.
- Participated in International Webinar on the subject of Digital Marketing conducted by London School of Digital Business, UK and organised by RMD Sinhgad School of Management Studies, Warje, Pune on 29th July 2020.
- Attended the webinar on ‘Develop your Autodesk Designing Skills with Conceptual Design Collaboration’ by Resource Person Roger Mujica, organised by NetCom Learning on 28th July 2020.
- Participated in the Webinar on ‘Python for Data Science in 90 Minutes’ held on 28th July, organised by Edureka.
- Attended National Level Webinar on ‘Mathematics for Competitive Examinations: Scope, Structure and Approach’ organised by Parle Tilak Vidyalaya Association’s M.L. Dahanukar College of Commerce on 27th July 2020.
- Attended the webinar ‘Python Basics Explained In 90 Minutes’ by Resource Person Laxminarayanan G., held on 26th July, organised by Edureka.
- Participated in International Webinar on the subject of Digital Marketing conducted by London School of Digital Business, UK and organised by London School of Digital Business, UK on 22nd July 2020.
- Attended the National Webinar on ‘Use of Technology in Imparting Lessons, Designing Curriculum & Assessment, as a Capacity Building Initiative’ organised by Gauhati Commerce College on 14th July 2020.
- Participated in the “Webinar on Banking & Financial Services Industry Outlook and Opportunities” organised by NIIT Limited and Gauhati Commerce College on 16-06-2020.
- Attended the One Day International Webinar on ‘The Covid-19 Crisis and Business Resilience’ by the Resource Persons Dr. Veselina Yankova, Dr. Nikola Perovic and Dr. Indrani Hazarika on 5th June, 2020, organised by Department od BBA, M. Com and IQAC of Gauhati Commerce College.
- Participated in 7-days FDP on “Stock Market Operations” organised by IQAC, Gauhati Commerce College & conducted by B.M. Research of Guwahati, whose certificates were distributed on 11-03-2020.
- Participated in Seminar on “AICTE: Quality Initiatives and Technical Teachers Training Sensitization” held on 08-02-2020 at Assam Engineering College, Jalukbari.
- Attended Awareness Programme on Assam Startup Initiative at P.D. Hall, Gauhati University on 31-08-2019, organised by GUMBA in association with Gauhati University Technology Innovation Centre.
- Attended a Workshop organised by ‘Startup Assam’ on 09-08-2019.
- Participated in Consultative Workshop and Round Table Conference on E- Waste Management on 09-07-2019 at NEDFI Convention Center, Guwahati, organised by FICCI.
- Participated in Quality Conclave (RQC) on Quality for Competitiveness on, 26-06-2019, organised by FICCI at NEDFI Convention Centre, Guwahati.
- Participated in BRIDGE’19 organised by ICT Academy on 21-06-2019 at Hotel Vivanta by Taj, Guwahati.
- Participated in FDP organised by New Delhi Institute of Management on 03-05-2019 at Radisson Blu, Guwahati.
- Attended ‘Financial Education Programme’ conducted by SEBI on 28-02-2019 at GCMS.
- Attended NE CSR Conclave with students on 22-02-2019 at Hotel Lily, Guwahati.
- Participated in 3-day FDP organised by Royal Global University from 10th to 12th December 2018.
- Participated in FDP on 03-11-2018, organised by New Delhi Institute of Management at Radisson Blu, Guwahati.
- Participated in 2-day Workshop on Case Methodology and Case Writing held on 4th and 5th May 2018 at Tezpur University, supported by Association of Indian Management Schools (AIMS).
- Attended informative session on ‘Corporate Governance and Companies Act, 2013 with Special Emphasis on Recent Amendments’ at NEDFi, Guwahati on 26-03-2018. Session was organised by Tezpur University in association with the Institute of Company Secretaries of India.
- Attended 2-day ‘Gyan Sangam Symposium’ organised by Intellectual Forum of North-East (IFNE), held at Gauhati University on 10th and 11th February, 2018. Topic of the symposium was ‘Tradition and Socio-Cultural Ethos of North East India’.
- Attended workshop on ‘Career Development’ in the department on 08-02-2018 conducted by career counsellor Rajib Kumar Dutta.
- Resource Person at Dudhnoi College during the 40-hour Certificate Course titled “Entrepreneurship Management Development Programme” organised by Dept. of Economics and IIC, Dudhnoi College under the sponsorship of office of the Development Commissioner (MSME), Govt. of India, held from 12-03-2023 to 16-03-2023.
- Organised and conducted, along with Dr. Jonali Sarma, 30 days Entrepreneurship-Cum-Skill Development Programme (E-SDP) during the period from 27-02-2023 to 07-04-2023on the topic Digital Marketing at Gauhati Commerce College, for the year 2022-23, in association with MSME, Govt. of India.
- Assistant Convener of ‘International Seminar on Entrepreneurial Innovation & Regional Development- A Bridge between North-East India and ASEAN’ on 23rd and 24th October 2019 held at GCMS.
- Acted as member of the committee for Industry Academia Interface with SRD Group. Industrial Visit to Repose, Mangaldai (SRD Repose) along with students on 19-03-2019. An MoU was also signed between GCMS and SRD Group during this visit.
- Industrial Visit with students of GCMS to various firms, factories and organizations.
- Guiding Summer Internship Projects of MBA students.
- Guiding Projects of students of Management under IGNOU.
- In-charge of events like ‘Ace the Case’, ‘Mad-Ads’, and gaming events at annual management fest Quasofiesta organized by GCMS.
- Acting as a member of various departmental and college-level committees, as required.
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