Book Chapter (14)
1. Bhargav Jyoti Medhi and Arupam Das, Understanding the Value Chain Mapping for Piggery with special reference to Namsai District of Arunachal Pradesh. Abhigyan (Source of Knowledge) Vol. 3 ISBN: 9789355781772 Pageno: 116-131 [2021]
2. Suman Sarmah & Kadambini Sarma, Importance of KYC and Other General Compliances for the Financial Institutions : A Case Study of NEDFI. Abhigyan Vol. 3 1 ISBN: 978-93-5578-177-2 Pageno: 30 - 73 [2021]
3. Dr. Jonali Sarma & Biswajit Kalita, A Study on Geo Mapping in Nagaon Region. Abhigyan Vol. 3 1 ISBN: 978-93-5578-177-2 Pageno: 10-22 [2021]
4. DR. RASHMI REKHA MAHANTA, Sampling Estimation, Statistical Inference-I, Statistical Inference-II (Units- 1,2,3). BASIC ECONOMETRICS (ECONOMICS) POST GRADUATE (M.A. SLM of KKHSOU) ISBN: 978-93-91026-56-1 Pageno: 5-56 [2021]
5. Bhargav Jyoti Medhi and Abhinawa Talukdar, A Summary of the Workshop on "Promoting Women Entrepreneurship in North East Region". Promoting Women Entrepreneurship in North East Region ISBN: 9789384211356 Pageno: 8-11 [2019]
6. DR. RASHMI REKHA MAHANTA, Introduction to OB, Personality & Perception (Units- 9,10). MANAGEMENT PROCESS & ORGANIZATIONAL BEHAVIOUR (MBA SLM of KKHSOU) ISBN: 978-81-934003-4-0 Pageno: 175-212 [2019]
7. Suman Sarmah, Women Entrepreneurship in the 21st Century : Challenges and Potential. Promoting Women Entrepreneurship in North East Region Vol. 1 1 ISBN: 978-93-84211-35-6 Pageno: 12 - 22 [2018]
8. Suman Sarmah, The Evolution, Challenges, Opportunities and Future of E-Commerce in India - A Conceptual Paper. Abhigyan Vol. 2 1 ISBN: 978-81-925322-8-8 Pageno: 58 - 80 [2018]
9. Dr. Jonali Sarma, BUSINESS RESEARCH METHODOLOGY. MBA SLM of KKHSOU ISBN: ISBN: 978-93-87940-28-4 https://lmskkhsou.in/eservices/e-Resources/#Resources%2Fe-SLM%2FNEP%2FMaster%20Degree%2F3rd%20semester%20%2FCore%2FMBA%2FBusiness%20Research%20Methodology [2018]
10. DR. RASHMI REKHA MAHANTA, RISK IN CAPITAL BUDGETING (Unit-8). FINANCIAL MANAGEMENT (MBA SLM of KKHSOU) 1 Pageno: 141-150 [2018]
11. DR. RASHMI REKHA MAHANTA, Economic Planning & Economic Development (Units- 12, 13). BUSINESS ENVIRONMENT (BBA SLM of KKHSOU ) Pageno: 59-89 [2018]
12. DR. RASHMI REKHA MAHANTA, Industrial Policies & Labour Environment (Units 3 & 7). BUSINESS ENVIRONMENT (BLOCK 1 ) BBA SLM of KKHSOU Vol. 1 Pageno: 37-55, 95-114 [2018]
13. Suman Sarmah & Megha Baruah, CSP's Role in the Spread of Financial Literacy and Inclusion with Special Reference to Assam. Abhigyan Vol. 1 1 ISBN: 978-81-925322-1-9 Pageno: 42 - 70 [2017]
14. Suman Sarmah & Bornali Bordoloi, SWOT Analysis of Current Marketing Activities of Meghalaya Cements Ltd.. Abhigyan Vol. 1 1 ISBN: 978-81-925322-1-9 Pageno: 80 - 97 [2017]
Book(Authored) (3)
1. Suman Sarmah, MBA SLM of KKHSOU. INVESTMENT MANAGEMENT ISBN: 978-93-87940-74-1 https://lmskkhsou.in/eservices/e-Resources/#Resources%2Fe-SLM%2FNEP%2FMaster%20Degree%2F4th%20semester%2FDSC%2FMBA%20Finan%2FInvestment%20Management [2019]
2. SUMAN SARMAH, MBA SLM of KKHSOU. INTERNATIONAL FINANCE ISBN: 978-93-87940-67-3 https://lmskkhsou.in/eservices/e-Resources/#Resources%2Fe-SLM%2FNEP%2FMaster%20Degree%2F4th%20semester%2FDSC%2FMBA%20Finan%2FInternation_Finance [2019]
3. SUMAN SARMAH, MBA SLM of KKHSOU. BUSINESS RESEARCH METHODOLOGY ISBN: 978-93-87940-28-4 https://lmskkhsou.in/eservices/e-Resources/#Resources%2Fe-SLM%2FNEP%2FMaster%20Degree%2F3rd%20semester%20%2FCore%2FMBA%2FBusiness%20Research%20Methodology [2018]
Book(Edited) (22)
1. DR. RASHMI REKHA MAHANTA & BITOPAN DAS, Consumer Buying Behaviour & Preference towards various In-House Brands of Pantaloons (PT) and Outside Brands (NPT). ABHIGYAN Vol. 4 4 ISBN: 978-93-5780-026-6 Pageno: 24-36 [2024]
2. Dr. Jonali Sarma & Nayanita Devi, Digital Dexterity and Its Importance During Pandemic. Emerging Issues in Business, Economics and Accounting published by Bloomsbury ISBN: 978-93-56403-04-8 Pageno: 28-40 [2023]
3. Dr. Jonali Sarma & Dr. Rashmi Rekha Mahanta, “Impact of Covid - 19 on Performance of Small Business Owners at Nagaon District, Assam, India”. India Amid Covid - 19 ISBN: 978-93-95606-64-6 [2022]
4. DR. RASHMI REKHA MAHANTA & DR. JONALI SARMA, “Impact of Covid - 19 on Performance of Small Business Owners at Nagaon District, Assam, India”. India Amid Covid - 19 ISBN: ISBN: 978-93-95606-64-6 Pageno: 99-114 [2022]
5. DR. RASHMI REKHA MAHANTA, DEEPJYOTI BARMAN, A Study on Customer Perception & Satisfaction of the LICI Customers with special focus on issues & challenges of agent recruitment at Guwahati. ABHIGYAN Vol. 3 ISBN: 978-93-5578-177-2 Pageno: 74-89 [2021]
6. Dr. Jonali Sarma, Peer Reviewed papers of the ICSSR Sponsored International Seminar on “Entrepreneurial Innovation & Regional Development- A Bridge between North-East India & Association of South East Asian Nations (ASEAN). Entrepreneurial Innovation & Regional Development” (Vol-I). Peer Reviewed papers of the ICSSR Sponsored International Seminar on “Entrepreneurial Innovation & Regional Development- A Bridge between North-East India & Association of South East Asian Nation Vol. 1 1 ISBN: 978-93-5406-269-8 [2020]
7. Dr. Jonali Sarma, Peer Reviewed papers of the ICSSR Sponsored International Seminar on “Entrepreneurial Innovation & Regional Development- A Bridge between North-East India & Association of South East Asian Nations (ASEAN). Entrepreneurial Innovation & Regional Development” (Vol-II) Vol. II 1 ISBN: 978-93-5407-439-4 [2020]
8. DR. RASHMI REKHA MAHANTA, Entrepreneurial Innovation & Regional Development” (Vol-III). Peer Reviewed papers of the ICSSR Sponsored International Seminar on “Entrepreneurial Innovation & Regional Development- A Bridge between North-East India & Association of South East Asian Nations (ASEAN) Vol. III III ISBN: ISBN 978-93-5407-307-6 [2020]
9. DR. RASHMI REKHA MAHANTA, “Entrepreneurial Innovation & Regional Development” (Vol-IV). Peer Reviewed research papers of the ICSSR Sponsored International Seminar on “Entrepreneurial Innovation & Regional Development- A Bridge between North-East India & Association of South East Asian Nations (ASEAN) Vol. IV ISBN: 978-93-5407-923-8 [2020]
10. DR. RASHMI REKHA MAHANTA & RITURAJ MAHANTA, MEDICAL TOURISM OPPORTUNITIES IN NORTH-EAST INDIA. ENTREPRENEURIAL INNOVATION & REGIONAL DEVELOPMENT - A COLLECTION OF SELECTED RESEARCH PAPERS Vol. III ISBN: 978-93-5407-307-6 Pageno: 75-82 [2020]
11. Bhargav Jyoti Medhi and Abhinawa Talukdar, Promoting Women Entrepreneurship in North East Region. Promoting Women Entrepreneurship in North East Region ISBN: 9789384211356 [2019]
12. Dr. Jonali Sarma & Priyanka Sharma, A Study on Competency Mapping of Employees in Star Cements Limited. Abhigyan Vol. 2 1 ISBN: 978-81-925322-8-8 Pageno: 4-16 [2019]
13. Dr. Jonali Sarma, Selected papers. Exploring Tourism Potential in North East India Vol. 1 1 [2019]
14. Dr. Abhinawa Talukdar & Bhargav Jyoti Medhi, Promoting Women Entrepreneurship in North East Region. Promoting Women Entrepreneurship in North East Region ISBN: 978-93-84211-35-6 [2019]
15. Dr. Rashmi Rekha Mahanta & Himangshu Sekhar Bharadwaj, A Study on Various Marketing Collateral Used by Cement Brands as a Tool to Improve Signalization & Visibility at a Point of Sale. ABHIGYAN Vol. 2 ISBN: ISBN:978-81-925322-8-8 Pageno: 17-39 [2018]
16. Dr. Jonali Sarma, Operations Research. MBA SLM of KKHSOU ISBN: 978-93-87940-28-4 https://lmskkhsou.in/eservices/e-Resources/#Resources%2Fe-SLM%2FNEP%2FMaster%20Degree%2F3rd%20semester%20%2FCore%2FMBA%2FBusiness%20Research%20Methodology [2018]
17. DR. RASHMI REKHA MAHANTA, ABHIGYAN ( Research Papers ). ABHIGYAN Vol. 2 ISBN: ISBN: 978-81-925322-8-8 [2018]
18. Dr. Jonali Sarma & Kanica Dutta, An Analysis of Patient's feedback of Ayursundra Healthcare Private Limited. Abhigyan Vol. 1 1 ISBN: 978-81-925322-1-9 Pageno: 12-26 [2017]
19. Dr. Jonali Sarma, Peer Reviewed papers presented at the National Seminar. Management Strategies in New India with special Reference to North East India Vol. 1 1 ISBN: 978-81-925322-3-3 [2017]
20. DR. RASHMI REKHA MAHANTA & HIRAKJYOTI SARMAH, BRAND EQUITY OF "MODI BRAND" - POLITICAL BRANDING IN INDIAN ELECTION CAMPAIGNS. Management Strategies in New India with special reference to North East India ISBN: 978-81-925322-3-3 Pageno: 282-290 [2017]
21. DR. RASHMI REKHA MAHANTA, A study on the South Asia’s Regional Cooperation with some highlight on India’s Position. SOUTH ASIA- PAST, PRESENT AND BEYOND Vol. 1 ISBN: ISBN 978-93-81563-64-9 Pageno: 731-741 [2016]
22. DR. RASHMI REKHA MAHANTA & MANMIT MAHANTA, An Analysis of the Impact of Library Resources in pursuit of Higher Education by Research Scholars - A Study of Few Universities in the North-Eastern Region. BEHAVIOURAL CHANGES OF STUDENTS IN HIGHER EDUCATIONAL INSTITUTIONS - ISSUES & TRENDS Vol. I ISBN: 978-81-925322-0-2 Pageno: 158-167 [2015]
Conference (6)
1. Dr. Jonali Sarma, “Challenges of Global Branding: An Introspection of IBM’s Strategy”. Business Practices in the Age of Disruption, Innovation and Sustainability Vol. 2 ISBN: 978-93-91355-56-2 Pageno: 60-66 [2022]
2. DR. RASHMI REKHA MAHANTA, DR. RINALINI KAKATI, A Study on Co-integrating Relationship between Inflation and its Determinants in India. PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON INTERDISCIPLINARY RESEARCH IN TECHNOLOGY AND MANAGEMENT (IRTM, 2021) 26–28 FEBRUARY, 2021, KOLKATA, INDIA FIRST ISBN: ISBN: 978-1-003-20224-0 (ebk) Pageno: 265-278 . 10.1201/9781003202240 [2021]
3. Suman Sarmah, Impact of E-Commerce on SME in India - A Conceptual Paper. Entrepreneurial Innovation and Regional Development Vol. II ISBN: 978-93-5407-439-4 Pageno: 52 - 65 [2020]
4. Dr. Jonali Sarma & Swarnali Das, “Behaviour Modelling through Management Education: A Study conducted in Gauhati Commerce College Centre of Management Studies, Guwahati”. Behavioural Changes of students in the Higher Educational Institutions-Issues and Trends Vol. I ISBN: 978-81-925322-0-2 Pageno: 56-64 [2015]
5. Dr. Jonali Sarma, “Trade Relations among South Asian Countries”. South Asia: Past, Present and Future Vol. I ISBN: 978-93-81563-64-9 Pageno: 349-353 [2015]
6. Sinmoy Goswami, Suman Sarmah, Swapna Baruah, Research Journals in Libraries and Behavioral Changes among Students : An Exploratory Study. Behavioral Changes of Students in the Higher Educational institutions - Issues and Trends Vol. I ISBN: 978-81-925322-0-2 Pageno: 79 - 88 [2015]
Journal(Research) (16)
1. Dr. Jonali Sarma, "A study on the surge in demand for mekhela Chador and challenges faced by the fashion boutiques handling mekhela Chador in Guwahati, Assam".. International Journal of Home Science Vol. 12 2 ISBN: ISSN: 2395-7476 Pageno: 11-15 . https://www.doi.org/10.22271/23957476.2026.v12.i2a https://www.homesciencejournal.com/archives/?year=2026&vol=12&issue=2&part=A&ArticleId=2084 [2026]
2. Bhargav Jyoti Medhi and Dr. Rinalini Pathak Kakati, Evaluating financial-based brand equity (FBBE) for Indian brands: A comparative study using multiple valuation methods. Asian Journal of Management and Commerce Vol. 6 2 ISBN: P-ISSN: 2708-4515, E-ISSN: 2708-4523 Pageno: 442-448 . 10.22271/27084515.2025.v6.i2e.676 https://allcommercejournal.com/article/676/6-2-120-487.pdf [2025]
3. Dr. Jonali Sarma, Use of Online Resources for Teaching Learning Process in NEP. INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS Vol. 7 No. 3 ISBN: ISSN(print): 2643-9840, ISSN(online): 2643-9875 Pageno: 977-983 . 10.47191/ijmra/v7-i03-17 [2024]
4. Dr. Jonali Sarma & Dr. Jitendra Nath Bardoloi, Physical, mental health versus socio-economic status of elderly citizens of suburbs of Kamrup (metro) district of Assam, India,. International Journal of Community Medicine and Public Health Vol. 11 No. 9 ISBN: pISSN 2394-6032 | eISSN 2394-6040. Pageno: 3953-3961 [2024]
5. Prof. (Dr.) Rinalini Pathak Kakati, Suman Sarmah, A Study to Identify the Commodity Characteristics towards A Potential Derivative Contract on Tea. INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS Vol. VOL. 06 06 ISBN: ISSN[Online] : 2643-9875 || ISSN[Print] : 2643-9 Pageno: 2416 - 2428 . https://doi.org/10.47191/ijmra/v6-i6-10 https://www.ijmra.in/v6i6/10.php [2023]
6. PROF. (DR.) RINALINI PATHAK KAKATI AND SUMAN SARMAH , MARKET INTEGRATION AND PRICE TRANSMISSION OF TEA PRODUCTS AMONG THE AUCTION CENTRES OF INDIA. Stochastic Modeling & Applications Vol. 26 03 ISBN: ISSN: 0972-3641 Pageno: 81 - 98 https://www.mukpublications.com/v26-3-si-2022.php [2022]
7. DR. RASHMI REKHA MAHANTA, DR. RINALINI KAKATI, Understanding the dynamics of Core Inflation of Newly Created Consumer Price Indices of India. Quarterly Journal of Indian Institute of Finance, FINANCE INDIA Vol. Vol XXXIII No.3 ISBN: ISSN 0970-3772 Pageno: 585-608 [2019]
8. Suman Sarmah, An Exploratory Study among Prospective Entrepreneurs in Dibrugarh and Tinsukia Districts of Upper Assam (India). AMC Indian Journal of Entrepreneurship Vol. No.1 No.1 ISBN: Print ISSN = 2581-7302 Pageno: 21 - 31 . https://doi.org/10.17010/amcije/2018/v1i1/120327 https://www.indianjournalofentrepreneurship.com/index.php/IJOE/article/view/120327 [2018]
9. Suman Sarmah, Women Entrepreneurship in Assam: What Motivates Them for a Successful Entrepreneurial Career. The IUP Journal of Entrepreneurship Development Vol. Volume 14 No.1 ISBN: ISSN :0973-2659 Pageno: 70 https://iupindia.in/ViewArticleDetails.asp?ArticleID=1672 [2017]
10. Sinmoy Goswami, Panchanan Barman, and Suman Sarmah, Profiling Customers in the Hospitality Sector: An Approach Towards Market Segmentation in Hotels and Restaurants in Assam. The IUP Journal of Marketing Management Vol. 16 2 ISBN: ISSN :0972-6845 Pageno: 27 https://iupindia.in/ViewArticleDetails.asp?ArticleID=1690 [2017]
11. DR. RASHMI REKHA MAHANTA, DR RINALINI KAKATI, Insights of New Consumer Price Indices of India. UGC Approved Journal IJETMAS Vol. Volume 5 Issue 7 ISBN: ISSN 2349-4476 . 16/07/2017 [2017]
12. Dr. Jonali Sarma & Dr. Pranita Sarmah, Behaviour of Beta: An Approach through Random Graph. Finance India Vol. XXIX No. 2 ISBN: ISSN 0970-3772 [2015]
13. Sinmoy Goswami, Suman Sarmah and Swapna Boruah, Segmentation of Users of Cellular Phone Services in Guwahati City: An Exploratory Study.. The IUP Journal of Marketing Management, Vol. Volume 13 Issue 3 ISBN: 0972-6845 (ISSN) Pageno: 71 - 82 https://www.iupindia.in/1408/Marketing%20Management/Marketing_Management.asp?mag=http://www.iupindia.in/1408/Marketing%20Management/Marketing_Management_sub.asp [2014]
14. Dr. Jonali Sarma & Dr. Pranita Sarmah, “A Bayesian Approach to Financial Risk: An Empirical Investigation into Indian Stock Market”. Finance India Vol. XXVI No. 2 ISBN: ISSN 0970-3772 Pageno: 499-512 [2012]
15. Dr. Jonali Sarma & Dr. Pranita Sarmah, “Analysis of Systematic Risk of Few Selected Stocks of Bombay Stock Exchange: A Markovian Approach”. Assam Statistical Review Vol. 25 Special Issue ISBN: ISSN 0976-4291 Pageno: 15-29 [2012]
16. Dr. Jonali Sarma & Dr. Pranita Sarmah, “Stability of Beta – An Empirical Investigation into Indian Stock Market”. Icfai Journal of Financial Risk Management Vol. Volume-5 No. 3 ISBN: APENG/2004/13695 Pageno: 7-19 [2008]
Journal(Review) (1)
1. Bhargav Jyoti Medhi and Dr. Rinalini Pathak Kakati, A Revisit into the Concepts, Measurements and Valuation of Customer Based Brand Equity and Financial Based Brand Equity. International Journal For Multidisciplinary Research Vol. 7 1 ISBN: E-ISSN: 2582-2160 Pageno: 1-17 . https://doi.org/10.36948/ijfmr.2025.v07i01.37352 https://ijfmr.com/papers/2025/1/37352.pdf [2025]