
Dr. Purabi Bharali
Assistant Professor- p.bharali@gcc.ac.in
Specialization : Financial, Marketing Research, Operation Research
Qualification :MA, Ph.d, B. Ed
Area of Research : Consumer Behaviour, Gender Economics, Marketing Behaviour
Book Chapter (3)
1. Dr. Purabi Bharali , Economics for Civil Service, UPSC and APSC, General Studies. Economics for Civil Service, UPSC and APSC Vol. 1st edition [2021]
2. Dr. Purabi Bharali , Assam Economy and Indian Economy, Economics for APSC and UPSC. Assam Economy and Indian Economy [2017]
3. Dr. Purabi Bharali , Economics for Civil Service, UPSC and APSC, General Studies. Economics for Civil Service, UPSC and APSC Vol. 2nd edition ISBN: 2022 []
Book(Edited) (1)
1. Dr. Purabi Bharali , Financial Resources and quality education : ‘An inference between public expenditure and quality education. Teacher Education and Beyond ISBN: 978-88593-39-7 [2019]
Journal (3)
1. Dr. Purabi Bharali , Brand switching on telecom sector : An insight into switching behavior and factors. • Management Journal from FORE, Abhigyan Vol. 36 3 ISBN: ISSN 0970-2385 Pageno: 11-20 [2018]
2. Dr. Purabi Bharali , Factors influencing brand switching of mobile service providers : An analysis of intrinsic and extrinsic factors. An international multidisciplinary quarterly research journal, Ajanata Vol. 07 4 ISBN: ISSN : 22775730 [2018]
3. Dr. Purabi Bharali , FDI in Multi Brand Retail: An Opportunity for Rural India or Global Players?. • Journal of Management Outlook Vol. 3 1 ISBN: ISSN: 2231-1769 Pageno: 51-55 [2013]
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Papers presented in Seminar/Workshop/Conference :
· Emerging Trends in Finance, Accounting & Management of Business with reference to North Eastern Region organized by Gauhati Commerce College, IQAC. Name of the paper, ‘Brand switching Behviour in Mobile Service and Customer Satisfaction (28th and 29th, September, 2018) · Rural Development in Asia-Pacific Region: Special Referenceto North-East India and its Bordering Countries, organized by NIRD and Panchayati Raj, North Eastern Regional Center Guwahati, Ministry of Rural Development Govt. of India. Name of the paper ‘Economics of Indigenous Legal System: A Study of Customary Law in North East India’ (24th to 28th, August 2020) · Historical Heritage, Tourism Development, Visual Arts Education, Literature and Developmental Studies: Theory and Praxis organized by Department of History, Shikshan MaharshiDadasaheb Limaye Arts, Science and Commerce College Maharashtra and IQAC, Kanga Mahavidyalaya, Guwahati. Name of the paper ‘Income and Non-Income Dimensions of Inclusive Growth in India: Towards a Holistic Approach’ (26th, June 2020) · FDP on Knowledge Sharing Program on Effective Classroom Management organized by IBS, Kolkata (26, August, 2016) · FDP on Faculty Knowledge Sharing Program on Modern Teaching Methodology organized by IBS, Kolkata (7th, June, 2017) · Impact of Covid 19 - Global and India Perspective organized by Saint Vincent College of Commerce (15th, May, 2020). Online Training on NEP Orientation and Sensitization Programme Organised by Gauhati Commerce College in collaboration with UGC-MMTTC, Gauhati University ()1st Feb to 19th Feb, 2024). STP on Academic Enhancement for Entrepreneurial Development conducted by UGC-MMTTC, Gauhati University (17th FEB to 24th FEB, 2025). Workshop on Systematic Literature Review Organised by Department of Business Management in collaboration with IQAC, Gauhati Commerce College, (3rd June 2025) Digital Talk on 'Not Just Fabric, Wear Your Freedom' Organised by Department of Business Management, Gauhati University (7th August, 2025) . Online Course on Capacity Building on 'Heart in Governance' provided by the Institute of Secretariat Training and Management, Depatment of Personnel & Training Govt. of India under Karmayogi Bharat, (18th August 2025). Online Course on Capacity Building on 'Yoga Break at Workplace' provided by the Morarji Desai National Institute of Yoga, Depatment of Personnel & Training, Govt. of India under Karmayogi Bharat, (17th August 2025) Online Course on Capacity Building on 'Restoring Livlihood with Psychosocia Support' provided by World Bank, Depatment of Personnel & Training, Govt. of India under Karmayogi Bharat, (18th August 2025).
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Participation in Seminar/Workshop/Conference as Delegate: · Entrepreneurial Innovation & Regional Development: A Bridge between North East India & ASEAN organized by Gauhati Commerce College, GCC Centre of Management Studies. (co-chaired) · Capacity Building entitled Use of Technology in Imparting Lessons, Designing Curriculum and Assessment organized by Gauhati Commerce College (14th, July, 2020). (Assistant Convenor) |
- Awarded Ph.d by Tezpur University on 'Brand Switching Behaviour in Telecom Sector: A Study Among the Student Community in Assam, 21/12/2021
- Awarded as Reviewer under Sage Publication for the Journal 'Abhigyan' on 11th June, 2025.
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