Masters of Business Administration

Dr. Jonali Sarma

Assistant Professor and Director Incharge
  • jonaliSarma@gcc.ac.in

Specialization : Operations Research
Qualification :M. Sc. (Gold Medalist), Ph. D., PGDOM
Area of Research : Statistics, QTM, Operations Research, Research Methodology, Industrial Relations & Labour Laws, Soft Skills


View CV

Book Chapter (2)

1. Dr. Jonali Sarma & Biswajit Kalita, A Study on Geo Mapping in Nagaon Region. Abhigyan Vol. 3  1  ISBN: 978-93-5578-177-2  Pageno: 10-22 [2021]

2. Dr. Jonali Sarma, BUSINESS RESEARCH METHODOLOGY. MBA SLM of KKHSOU  ISBN: ISBN: 978-93-87940-28-4 https://lmskkhsou.in/eservices/e-Resources/#Resources%2Fe-SLM%2FNEP%2FMaster%20Degree%2F3rd%20semester%20%2FCore%2FMBA%2FBusiness%20Research%20Methodology [2018]

Book(Edited) (9)

1. Dr. Jonali Sarma & Nayanita Devi, Digital Dexterity and Its Importance During Pandemic. Emerging Issues in Business, Economics and Accounting published by Bloomsbury  ISBN: 978-93-56403-04-8  Pageno: 28-40 [2023]

2. Dr. Jonali Sarma & Dr. Rashmi Rekha Mahanta, “Impact of Covid - 19 on Performance of Small Business Owners at Nagaon District, Assam, India”. India Amid Covid - 19  ISBN: 978-93-95606-64-6 [2022]

3. Dr. Jonali Sarma, Peer Reviewed papers of the ICSSR Sponsored International Seminar on “Entrepreneurial Innovation & Regional Development- A Bridge between North-East India & Association of South East Asian Nations (ASEAN). Entrepreneurial Innovation & Regional Development” (Vol-I). Peer Reviewed papers of the ICSSR Sponsored International Seminar on “Entrepreneurial Innovation & Regional Development- A Bridge between North-East India & Association of South East Asian Nation Vol. 1  1  ISBN: 978-93-5406-269-8 [2020]

4. Dr. Jonali Sarma, Peer Reviewed papers of the ICSSR Sponsored International Seminar on “Entrepreneurial Innovation & Regional Development- A Bridge between North-East India & Association of South East Asian Nations (ASEAN). Entrepreneurial Innovation & Regional Development” (Vol-II) Vol. II  1  ISBN: 978-93-5407-439-4 [2020]

5. Dr. Jonali Sarma & Priyanka Sharma, A Study on Competency Mapping of Employees in Star Cements Limited. Abhigyan Vol. 2  1  ISBN: 978-81-925322-8-8  Pageno: 4-16 [2019]

6. Dr. Jonali Sarma, Selected papers. Exploring Tourism Potential in North East India Vol. 1  1 [2019]

7. Dr. Jonali Sarma, Operations Research. MBA SLM of KKHSOU  ISBN: 978-93-87940-28-4 https://lmskkhsou.in/eservices/e-Resources/#Resources%2Fe-SLM%2FNEP%2FMaster%20Degree%2F3rd%20semester%20%2FCore%2FMBA%2FBusiness%20Research%20Methodology [2018]

8. Dr. Jonali Sarma & Kanica Dutta, An Analysis of Patient's feedback of Ayursundra Healthcare Private Limited. Abhigyan Vol. 1  1  ISBN: 978-81-925322-1-9  Pageno: 12-26 [2017]

9. Dr. Jonali Sarma, Peer Reviewed papers presented at the National Seminar. Management Strategies in New India with special Reference to North East India Vol. 1  1  ISBN: 978-81-925322-3-3 [2017]

Conference (3)

1. Dr. Jonali Sarma, “Challenges of Global Branding: An Introspection of IBM’s Strategy”. Business Practices in the Age of Disruption, Innovation and Sustainability Vol. 2  ISBN: 978-93-91355-56-2  Pageno: 60-66 [2022]

2. Dr. Jonali Sarma & Swarnali Das, “Behaviour Modelling through Management Education: A Study conducted in Gauhati Commerce College Centre of Management Studies, Guwahati”. Behavioural Changes of students in the Higher Educational Institutions-Issues and Trends Vol. I  ISBN: 978-81-925322-0-2  Pageno: 56-64 [2015]

3. Dr. Jonali Sarma, “Trade Relations among South Asian Countries”. South Asia: Past, Present and Future Vol. I  ISBN: 978-93-81563-64-9  Pageno: 349-353 [2015]

Journal(Research) (7)

1. Dr. Jonali Sarma, "A study on the surge in demand for mekhela Chador and challenges faced by the fashion boutiques handling mekhela Chador in Guwahati, Assam".. International Journal of Home Science Vol. 12  2  ISBN: ISSN: 2395-7476  Pageno: 11-15 . https://www.doi.org/10.22271/23957476.2026.v12.i2a https://www.homesciencejournal.com/archives/?year=2026&vol=12&issue=2&part=A&ArticleId=2084 [2026]

2. Dr. Jonali Sarma, Use of Online Resources for Teaching Learning Process in NEP. INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS Vol. 7  No. 3  ISBN: ISSN(print): 2643-9840, ISSN(online): 2643-9875  Pageno: 977-983 . 10.47191/ijmra/v7-i03-17 [2024]

3. Dr. Jonali Sarma & Dr. Jitendra Nath Bardoloi, Physical, mental health versus socio-economic status of elderly citizens of suburbs of Kamrup (metro) district of Assam, India,. International Journal of Community Medicine and Public Health Vol. 11  No. 9  ISBN: pISSN 2394-6032 | eISSN 2394-6040.  Pageno: 3953-3961 [2024]

4. Dr. Jonali Sarma & Dr. Pranita Sarmah, Behaviour of Beta: An Approach through Random Graph. Finance India Vol. XXIX  No. 2  ISBN: ISSN 0970-3772 [2015]

5. Dr. Jonali Sarma & Dr. Pranita Sarmah, “A Bayesian Approach to Financial Risk: An Empirical Investigation into Indian Stock Market”. Finance India Vol. XXVI  No. 2  ISBN: ISSN 0970-3772  Pageno: 499-512 [2012]

6. Dr. Jonali Sarma & Dr. Pranita Sarmah, “Analysis of Systematic Risk of Few Selected Stocks of Bombay Stock Exchange: A Markovian Approach”. Assam Statistical Review Vol. 25  Special Issue  ISBN: ISSN 0976-4291  Pageno: 15-29 [2012]

7. Dr. Jonali Sarma & Dr. Pranita Sarmah, “Stability of Beta – An Empirical Investigation into Indian Stock Market”. Icfai Journal of Financial Risk Management Vol. Volume-5  No. 3  ISBN: APENG/2004/13695  Pageno: 7-19 [2008]

Training Programme

  • Faculty Training Programme at ICFAI National College (HQ), Hyderabad from August 2005 to September 2005.
  • Orientation Course organized by Gauhati University, Guwahati, from 20.04.2002 to 21.05.2002
  • Refresher Course organized by Dibrugarh University, Dibrugarh from 24.07.2000 to 18.08.2000

Workshop Attended

  • Participated in 5-days Workshop on “Basic and Advanced Structural Equation Modelling with SmartPLS 4”, organized by EdMaestro Pvt. Ltd., India from 1st July to 5th July, 2024, with support from SmartPLS GmbH, Germany.
  • Participated and qualified with A+ grade in Malaviya Mission Teacher Training Programme (MMTTP) on “NEP 2020 Orientation & Sensitization Programme” of UGC organised by MMTTC, Gauhati University from 01-02-2024 to 09-02-2024.
  • Completed Two-Weeks (online) Interdisciplinary Refresher Course in "Advanced Research Methodologies" from 21st June – 5th July, 2020 organised by Teaching Learning Centre, Ramanujan College, New Delhi
  • Participated in 5-days online workshop on Universal Human Value on the theme “Inculcating Universal Human Values in Technical Education” during 10-14 August, 2020 as organized by All India Council for Technical Education (AICTE).
  • Completed Two Weeks Faculty Development Programme on "Advanced Concepts for Developing MOOCS" from July 02 – July 17, 2020 organised by Teaching Learning Centre, Ramanujan College, New Delhi
  • Completed FDP on “Open-Source Tools for Research” from June 08 – June14, 2020 organised by Teaching Learning Centre, Ramanujan College, New Delhi
  • Completed FDP on "MANAGING ONLINE CLASSES and CO-CREATING MOOCS:2.0" from May 18 - June 03, 2020 organised by Teaching Learning Centre, Ramanujan College, New Delhi
  • Workshop on Statistical Data Analysis using SPSS jointly organized by Computer & Statistical Service Centre, ISI, Kolkata and Dept. of Statistics, Gauhati University, Guwahati on 23 – 26 February, 2010.
  • Faculty Development Workshop at Zonal Office, Icfai National College, Kolkata 3 – 4 February, 2008.
  • Six Sigma Yellow Belt Program organized by SQC and OR unit of Indian Statistical Institute, Bangalore on 26-27 March, 2007.
  • Training Programme on TPM and Six Sigma organized by IIPC of Assam Institute of Management on 28 - 30 December, 2006.

Seminar Attended/Paper Presented

  • Presented a paper titled “A Study on the Rising Tide of Solar Energy Adoption in Assam” at the 12th International Conference on Sustainability (SUSCON XII) organized by IIM Shillong, held on 20th to 22nd November 2025.
  • Presented a paper titled “Strategies for Promoting Solar Energy in Northeast India” at the International Seminar on Sustainable Business Transformation: Innovations, Policies and Inclusive Practices for Viksit Bharat @2047 organised by Department of Commerce College , Gauhati University, Assam on 11th – 12th August, 2025.
  • Presented a paper titled “A Study on the Issues Faced by Fashion Boutiques Handling Mekhela Chador in Guwahati, Assam” at the International Seminar on The Problems and Prospects of Micro, Small-scale and Medium Enterprises with special reference to Textile Industry in North East Region organised by SBMS College , Sualkuchi, Assam on 17th – 18th March, 2025.
  • Presented a paper titled "Comparative Study on Knowledge Management with Special Reference to TCS and Infosys" at the International Seminar on Business & Sustainability organised by St. Edmund's College , Shillongon 26th April, 2024.
  • Presented a paper titled “Digital Dexterity and Its Importance during Pandemic” on International Seminar on “International Seminar on Accounting, Finance, and Business Management (ISAFBM), 27th September 2022 (Online Mode)” organised by the Department of Business Administration, Assam University on 27th September, 2022.
  • Presented a paper titled “Challenges of Global Branding: An Introspection of IBM’s Strategy” on National Seminar on “Business Practices in the Age of Disruption, Innovation and Sustainability” organised by the Department of Business Administration, Gauhati University on 3rd September, 2021.
  • Presented a paper titled “Eliciting Information from the Informants: A Herculean Task” on National Seminar on “Statistics for People, Society and Economy” organised by the Department of Statistics, Gauhati University on 22-23 February, 2019.
  • Presented a paper titled “Measurement of Volatility of Stock: An Approach through Robustness” on NEC sponsored National Seminar on “Emerging Trends in Finance, Accounting & Management of Business with reference to North Eastern Region” organised by Gauhati Commerce College on 28-29 September, 2018.
  • Presented a paper titled “Trade Relations among South Asian Countries” on the ICSSR sponsored International Seminar on “Socio-Economic Development of South Asian Countries-Past,Present and Beyond” organised by the Department of Economics and History, Rangia College on 18-19 December, 2015.
  • Presented a paper titled “Behaviour Modelling through Management Education: A Study conducted in Gauhati Commerce College Centre of Management Studies, Guwahati” at the National Seminar on “Behavioural Changes of Students in the Higher Educational Institutions-Issues and Trends”organised by Gauhati Commerce College on 28-29th June, 2012.
  • Presented a paper titled “A Comparative Study on the Facilities provided by the Management Institutions to Enhance the Reading Habit, a case study in Guwahati city” at the UGC Sponsored National Seminar on “Reading Habits in the Society” organised by Gauhati Commerce College on 18-19th May, 2012.
  • Presented a paper titled “Analysis of Systematic Risk of Few Selected Stocks of Bombay Stock Exchange: A Markovian Approach” at the UGC Sponsored National Seminar on “Recent Trends in Statistics and Its Applications” organised by the Department of Statistics, Arya Vidyapeeth College on 3-4 February, 2012.
  • Presented a paper titled “A Bayesian Approach to Financial Risk: An Empirical Investigation into Indian Stock Market” at the National Conference on Statistical Theory and its Practice organised by the Department of Statistics, Gauhati University, Guwahati on 23-24 December, 2011.
  • Presented a research paper titled “Stability of Beta – An Empirical Investigation into Indian Stock Market” at the 4th National Seminar on Finance and Economics organized by IBS, Bangalore on 14-15 December, 2007.

 

  • Received Gold medal from Gauhati University for the proficiency in Master Degree Examination
  • Jawaharlal Nehru Memorial award and V D Thawani Award for the proficiency in Master Degree Examination
  • State Merit scholarship for Degree Course
  • State Merit scholarship for Higher Secondary Course

 

  • Member of the Guwahati Management Association
  • Member of the Assam Statistical Association

  • Invited to deliver a Guest Lecture for the students of the Department of Psychology at The Assam Royal Global University on the topic "Decoding the Workplace: An Introduction to Industrial Psychology." on 23-02-2026.
  • Invited to conduct the Orientation Programme for the Faculty Members of Asian Institute of Nursing Education and conducted the session "Classroom Management" on 17th July, 2024.
  • “Quality Assurance in Official Statistics” on the occasion of World Statistics Day celebration organised by the NSSO Zonal Office on 29-06-2018.
  • Resource Person for the Training Program of NSSO Zonal Office on “Elements of Communication and Behavioural Skill” on 18-07-2018 to 20-07-2018. Sessions are: “Etiquette in Work Environment, “Communication” and “How to Elicit nformation from Informants for Statistical Surveys”.
  • Invited to deliver a talk on “Quality Assurance in Official Statistics” on the occasion of World Statistics Day celebration organised by the NSSO Zonal Office on 29-06-2018.
  • Invited to deliver a talk on “Dropouts in Primary Education: A Social Menace”on the occasion of World Statistics Day celebration organised by the NSSO Zonal Office on 29-06-2015.
  • Resource Person for the Training Program of NSSO Zonal Office on “Elements of Communication and Behavioural Skill” from 20-07-2016 to 22-07-2016. Sessions are: “Etiquette in Work Environment, “Leadership & Motivation”.

 

  • Director -in-charge of the Department of MBA since 1st March, 2025
  • Placement Officer of the Department of MBA since 2009
  • Organised a National Webinar in collaboration with NIIT on “Banking and Financial Services Industry Outlook & Opportunities” held on 16th June, 2020.
  • Convener of the ICSSR sponsored International Conference on “Entrepreneurial Innovation & Regional Development- A Bridge between North-East India & Association of South East Asian Nations (ASEAN)” on 23rd &24th October, 2019” organised by the Department of MBA, Gauhati Commerce College.
  • Edited and published two volumes (Vol-I & Vol-II) book titled “Entrepreneurial Innovation & Regional Development” with ISBN 978-93-5406-269-8 & 978-93-5407-439-4, a collection of selected research papers presented at the ICSSR sponsored International Seminar organised by the Department of MBA, Gauhati Commerce College on 23rd & 24th October, 2019.
  • Edited and published a book titled “Exploring Tourism Potential in North East India", 2019.
  • Convener of the National Seminar on “Management Strategies in New India with Special Reference to North East India” organised by the Department of MBA, Gauhati Commerce College in collaboration with Guwahati Management Association on 17th November, 2017.
  • Edited and published a book titled “Management Strategies in New India with Special Reference to North East India” with ISBN 978-81-925322-3-3, a collection of selected research paper presented on the National Seminar organised by the Department of MBA, Gauhati Commerce College in collaboration with Guwahati Management Association on 17th November, 2017.
  • Edited the inaugural volume of MBA Department’s yearly (2017) publication “Abhigyan” with ISBN 978-81-925322-1-9.

No Projects Found!

1. Title of the Invention :Smart Computing Device For Tracking Customer Relationship Management Data

Name of the Applicant: Dr. Jonali Sarma
Application Number: 6479366
Filing Date: 13-10-2025
Year: 2025
Status: Granted
Country: United Kingdom