BBA

Dr. Bidisha Lahkar Das

Assistant Professor
  • bidisha_l@gcc.ac.in

Specialization : Human Resource Management
Qualification :M. Com., MBA(HR), Ph. D., M. Phil., PGDFM, B. Ed.
Area of Research : Human Resource Management, Organizational Behaviour, Marketing Management

Google Scholar

Book Chapter (11)

1. Dr. Bidisha Lahkar Das, Does Glass Ceiling Really Exist? Perception of Women Employees at Workplace. Integrating Sustainability, Technology and Research for Value Creation  ISBN: ISBN: 978-93-61315-75-6 [2025]

2. Dr. Bidisha Lahkar Das, A Study on Work Related Stress among Faculties Working in Private Colleges and Self-Financing Courses in Guwahati City. BizQuest Vol. 1  ISBN: ISBN: 978-93-91260-76-7 [2022]

3. Dr. Bidisha Lahkar Das, Impact of Technology in Work Life Balance Among Working Professionals in Guwahati City. Digital Impact on Human Resource Practices  ISBN: ISBN: 81-8324-894-2 [2018]

4. Dr. Bidisha Lahkar Das, Cross Border Trade: Chinese Products in Indian Market- A Study in Guwahati City from Consumer Perspective.. Management in the Current Scenario: Trends, Issues and Challenges  ISBN: ISBN: 978-93-81563-94-6 [2018]

5. Dr. Bidisha Lahkar Das , Human Resource Management, Business Administration. Human Resource Management, Business Administration  ISBN: ISBN: 978-81-934003-8-8 [2017]

6. Dr. Bidisha Lahkar Das, Unit 6, 8 and 9. Bachelor In Business Administration, Business Environment, Block [2017]

7. Dr. Bidisha Lahkar Das, Unit 11. Bachelor In Business Administration, Business Environment, Block 3 [2017]

8. Dr. Bidisha Lahkar Das, Consumer Attitude Towards Mobile Based SMS Advertisements: a Comparison Between the Male and Female Consumers. Issues and Challenges in Management  ISBN: ISBN: 978-93-81563-96-0 [2017]

9. Dr. Bidisha Lahkar Das, A Study on Consumer Behaviour Towards Online Shopping in Guwahati City. E-Commerce an Emerging Issue in the Global Business  ISBN: ISBN- 978-93-5126-143-8 [2013]

10. Dr. Bidisha Lahkar Das, Impact of Globalisation on Industrial Labourers with Special Reference to Agro Based Industries in Assam. Problems of Industrial Labourers in Assam  1st Edition  ISBN: ISBN: 978-93-81694-58-9 [2013]

11. Dr. Bidisha Lahkar Das, Problems and Prospects of Rural Women Entrepreneurs of North East India. Changing Perspectives of the Socio-Economic Condition of the rural Women of India and Measures for Up-liftment of Their Status with Special Reference to North eastern Region  ISBN: ISBN: 978-81-924389-1-7 [2012]

Book(Authored) (3)

1. Dr. Bidisha Lahkar Das, Advertising (For B.Com 3rd Semester Students of Gauhati University). Advertising (For B.Com 3rd Semester Students of Gauhati University)  ISBN: ISBN:978-93-6440-831-8 [2024]

2. Dr.Bidisha Lahkar Das, Advertising (A text Book for Students Pursuing B. Com, BBA and BMS as per CBCS syllabus). Advertising (A text Book for Students Pursuing B. Com, BBA and BMS as per CBCS syllabus)  ISBN: 2022 ISBN: 978-93-5540-053-6 [2022]

3. Dr. Bidisha Lahkar Das, Personal Selling and Sales Force Management. Personal Selling and Sales Force Management  ISBN: ISBN: 978-93-95606-05-9 [2022]

Conference (5)

1. Dr. Bidisha Lahkar Das, Gen Z and Green Consumerism: The Power of Social Media in Driving Sustainable Behaviour. Vision for Viksit Bharat@2047: Opportunities and Challenges. A Peer Reviewed Edited Research Volume  ISBN: ISBN: 978-93-5879-501-1 [2025]

2. Dr. Bidisha Lahkar Das, Consumers’ Attitude towards Services Provided by Food Delivery Application with Special Reference to Guwahati. Entrepreneurial Innovation and Regional Development  ISBN: ISBN:978-93-5407-307-6 [2020]

3. Dr. Bidisha Lahkar Das, Perceived Risk Associated with Internet Banking: An Analytical Study among Consumers in Guwahati City. Financial Services in India: Emerging Issues and Trends  ISBN: ISBN:978-81-925322-6-4 [2018]

4. Dr. Bidisha Lahkar Das, Benefits of Knowledge Management System in Banking Sector- A Study in Select Banks in Tezpur Town, Assam. Management Strategies in New India with Special Reference to North East India [2014]

5. Dr. Bidisha Lahkar Das, Role of Extra Curricular Activities in Behavioural Changes Among the Students Perusing Professional Courses in Greater Guwahati City. Behavioural Changes of Students in the Higher Educational Institutions- Issues and Trends  ISBN: ISBN- 978-81-925322-0-2 [2012]

Journal(Research) (14)

1. Dr. Bidisha Lahkar Das, From Green Sheen to Genuine Impact: Understanding Insights of Consumer Towards Sustainability in Cause Marketing. Explore Research (An International Quarterly Multidisciplinary Peer Reviewed Refereed Journal) Vol. 3  1  ISBN: E-ISSN:3048-815X  Pageno: 80-93 . 10.62823/ExRe/2026/03/01.162 https://doi.org?10.6283/ExRe/2026/03/01.162 [2026]

2. Dr. Bidisha Lahkar Das, Employee Turnover: A Review of Literature. Erudite-Knowledge Beyond Limits  4  ISBN: ISBN: 978-81-999784-0-9  Pageno: 145-159 [2026]

3. Dr.Bidisha Lahkar Das, Role of Electronic Media in Influencing Public Perception vis-avis Viksit Bharat. Journal of North Eastern Council Vol. 26  1  ISBN: ISSN: 0970-793X  Pageno: 63-74 [2025]

4. Dr. Bidisha Lahkar Das, Consumer Perception towards Immersive Marketing and its impact upon Consumer Decision Making: An Analytical Study. International Journal of Research and Analytical Reviews Vol. 12  4  ISBN: E-ISSN: 2349-5138  Pageno: 201-216 [2025]

5. Dr. Bidisha Lahkar Das, Job Satisfaction and its Importance: A Review of Literature. Quest Journal of Research in Business and Management Vol. 12  3  ISBN: ISSN (Online): 2347-3002  Pageno: 29-37 [2024]

6. Dr. Bidisha Lahkar Das, Retention of Nurses: An Empirical Study. Quest Journal of Research in Humanities and Social Science Vol. 12  3  ISBN: ISSN (Online): 2321-9467  Pageno: 01-07 [2024]

7. Dr. Bidisha Lahkar Das, A Study on Consumers’ Sustainable Behaviour in Guwahati City. International Journal of Advanced Research in Commerce, Management and Social Science Vol. 7  2  ISBN: ISSN: 2581-7930  Pageno: 26-34 [2024]

8. Dr. Bidisha Lahkar Das, Emotional Appeal and Consumer Behaviour: A Review. Erudite: Knowledge Beyond Limits  3  ISBN: ISBN- 978-93-93864-02-4 [2021]

9. Dr. Bidisha Lahkar Das, Cross Border Trade: Chinese Products in Indian Market- A Study from Consumers Perspective in the City of Guwahati. International Journal Of Creative Research Thoughts Vol. 8  2  ISBN: ISSN: 2320-2882  Pageno: 1797-1804 [2020]

10. Dr. Bidisha Lahkar Das, Work Life Balance: A Review of Literature. Journal of Open Learning and Research Communication Vol. 2  ISBN: ISSN 2456-2742  Pageno: 65-77 [2016]

11. Dr. Bidisha Lahkar Das, An Empirical Study on teacher Retention in Guwahati City. International Journal of Business and Management Invention Vol. 4  7  ISBN: ISSN (print) 2319-801X, ISSN (online) 2319-8028  Pageno: 01-09 [2015]

12. Dr. Bidisha Lahkar Das, Consumer Perception towards Online Shopping over Traditional Mode of Shopping: A Case Study in the City of Guwahat. The Indian Journal of Commerce Vol. 67  4  ISBN: ISSN: 0019512X [2014]

13. Dr. Bidisha Lahkar Das, Employee Retention: A Review of Literature. International Journal of Business and Management Vol. 14  2  ISBN: P-ISSN: 2319-7668, E-ISSN: 2278487X  Pageno: 08-16 [2013]

14. Dr. Bidisha Lahkar Das, Globalisation and Indian Economy-A study With Reference to Import Export of crude Oil in India and North East. Gauhati University Journal of Commerce  ISBN: ISBN 0971-4715  Pageno: 61-75 []

Seminar/Conference Presentations

1. Industrialisation in Assam: Its Problems and Prospects. National Seminar organized by Department of Economics, LCB College, Guwahati, India. Date: 07/05/2010

2. Creation of Reading Habit in the Society. National Seminar organized by Gauhati Commerce College, Guwahati, India. Date: 18/05/2012

3. Behavioural Changes of Students in the Higher Educational Institutions- Issues and Trends organized by Gauhati Commerce College, Guwahati, India. Date: 29/06/2012

4. Awareness of Right to Information Act Among the Students of BBA in Gauhati Commerce College. International Seminar Organized by Society of Management and Behavioural Sciences, Haridwar, India. Date: 23/06/2012

5. Occupational Stress in Organisations- A Comparative Study Between Male and Female Private Sector Employees in Guwahati City. International Conference organized by Society of Management and Behavioural Sciences, India. Date: 24/06/2012

6. Changing Perspectives of the Socio Economic Condition of the rural Women of India and Measures for Up-liftment of Their Status with Special Reference to North eastern Region. National Seminar organized by DKD College, Dergaon, India. Date: 02/11/2012

7. Impact of Globalisation on Industrial Labourers with Special Reference to Agro Based Industries in Assam. National Seminar organized by ADP College, Nagaon, India. Date: 29/09/2012

8. Entrepreneurship and Inclusive Growth. National Seminar organized by Deptt. Of Commerce, NEHU, Shillong, India. Date: 21/03/2013

9. Foreign Direct Investment in Retail Sector and Its Impact on Employment and Investment with Special Reference to North Eastern Region. National Seminar organized by Deptt. of Commerce, Gauhati University, India. Date: 30/03/2013

10. E-Commerce an Emerging Issue in the Global Business. National Seminar organized by Sibasagar Commerce College, Sivasagar, India. Date: 27/04/2013

11. Role of Nationalised Banks in rural development in NER. National Seminar organized by Goreswar College, Goreswar, India. Date: 24/04/2013

12. Human Resource Management in the Cooperative City Bank Ltd., Guwahati, Assam. International Conference organized by SMBS, India & SMBS, Canada. Date: 16/06/2013

13. Inclusive Growth and Sustainability-Role of Commerce Education in India. National Seminar organized by Indian Commerce Association, India. Date: 5/12/2013

14. Corporate Social Responsibility of Topcem Cement in Assam. National Seminar organized by KIIT University, Bhubaneswar, India. Date: 27/12/2014

15. An Empirical Study on Consumer Perception Towards International Fast Food Restaurants in Guwahati City. National Conference organized by KIIT University, Bhubaneswar, India. Date: 28/12/2014

16. Transformation from Tradition to Modernisation: Need of the day for Change and Development. National Seminar organized by Tinsukia Commerce College, Tinsukia, India. Date: 25/09/2016

17. Management in the Current Scenario: Trends, Issues and Challenges. National Conference organized by Assam Institute of Management, Guwahati, India. Date: 03/03/2017

18. Impact of Technology in Work Life Balance Among Working Professionals in Guwahati City. International Seminar organized by Deptt. of Management, NEHU, Tura, India. Date: 23/06/2017

19.  Work Related Stress Among Teachers Working in Private Colleges and Self-Financing Courses in Guwahati City. National Seminar organized by Gauhati Commerce College, Guwahati, India. Date: 29/09/2018

20. Management in the Current Scenario: Trends, Issues and Challenges.National Conference organized by  Assam Institute of Management, Guwahati, India. Date: 16/03/2019

21. Entrepreneurial Innovation and Regional Development- A Bridge between North East India and ASEAN. International seminar organized by Dept. Of MBA(GCMS), Gauhati Commerce College. Date: 24/10/2019

22. A Study on Consumers’ Sustainable Behaviour in Guwahati City. International Conference organized by Khandesh College Education Society’s College of Engineering and Management and Inspiria Research Association. Date: 29/03/2024 and 30/03/2024

23. Workplace Spirituality amongst Employees: An Empirical Study. International Conference organized by St. Edmunds College Shillong. Date:26/04/2024

24. Does Glass Ceiling Really Exist? Perception of Women Employees at Workplace. International Conference organized by Management Development Institute Murshidabad. Date: 9/01/2025 to 11/01/2025

25. Role of Electronic Media in Influencing Public perception vis-à-vis Viksit Bharat 2047. ICSSR Sponsored National Seminar organized by SBMS College, Sualkuchi. Date: 24/01/2025 and 25/01/2025

26. Gen Z and Green Consumerism: The Power of Social Media in Driving Sustainable Behaviour. ICSSR Sponsored National Seminar organized by CKB Commerce College, Jorhat. Date: 6/05/2025 and 7/05/2025 

27. Consumer Perception towards Immersive Marketing and its impact upon Consumer Decision Making: An Analytical Study. ICSSR Sponsored International Seminar organized by Department of Commerce, Gauhati University. Date: 11/08/2025 and 12/08/2025

28. Technology and Innovation through AI in Commerce Pedagogy: Assessing Perceived Usefulness and Challenges among Postgraduate Commerce Students in Guwahati. ICSSR Sponsored National Conference SAMUNNATI 2026 organized by Royal School of Commerce, Royal Global University. Date: 07/01/2026

29. From Green Sheen to Genuine Impact: Understanding Insights of Consumer Towards Sustainability in Cause Marketing. International Multidisciplinary Conference on Innovations, Artificial Intelligence and Sustainable Solutions for Viksit Bharat organized by S.S.G Pareek P.G. College, Jaipur, Rajasthan. Date: 30/01/2026 and 31/01/2026

30. Outsourcing Cognition: Understanding the effect of Gen AI on Rational Thought and Analytical Skills among Students. ICSSR-NERC Sponsored National Seminar on Education and Socio-Economic Transformation in North-East India: Emerging Research and policy Perspectives organized by Department of Education, R.G. Baruah College. Date: 21/04/2026 and 22/04/2026

Faculty Development Programmes and Workshops Attended:

1. Emerging dimensions of Management education organized by Assam Institute of Management, Date: 2nd February, 2019

2. Online Faculty Development Programme on “Examinations in the Wake of Covid-19” organized by Patrician College of Arts and Science. Date: 8th May, 2020

3. Online Workshop on “Choosing the Right Statistical Tool” organized by Rehoboth Academic Services, Bengaluru. Date: 19th May, 2020

4. International Level Online FDP on “Business Resilience” organized by Department of Commerce and Management In Association with IQAC, Jana Jyoti Degree College-PG Centre. Date: 30th June to 4th July, 2020

5. E- faculty Development Programme on Post Covid-19 Paradigms- Opportunities and Challenges organized by Kaziranga University. Date: 27th June, 2020

6. 7-Day Faculty Development Programme on Exploring Dynamics of the Classroom- NEP and NAAC Perspective organized by IQAC of St. Pauls College, Bengaluru. Date: 20th January to 28th January, 2022

7.A One-day International Level E- Workshop on Research Methodology and Data Analysis organized by Mother Theressa College of Engineering and Technology. Date: 28th January, 2022 

8. Faculty Development Programme on “NAAC Awareness and Revised Accreditation Process” organized by Mother Theressa College of Engineering and Technology. Date: 31st January, 2022

9.  Research Skill Development for Management Faculty organized by Assam Down Town University, Guwahati, Assam. Date: 21st December to 28th December, 2021

10. One Week Online National Level Faculty Development Program on Exploring the Educational Potential of CHATGPT organized by Career Development Cell (CIDC), Gokul Global University, Siddhpur, Gujrat. Date: 11th September to 17th September, 2023

11. One Week NEP, 2020 Orientation and Sensitization Programme under Malaviya Mission Teacher Training Programme. Organized by MMTTC, Gauhati University. Date: 1st February to 9th February, 2024

12. National Level Workshop on Simplifying Scholarly Research Using AI. Organized by Department of Accounting and Finance, Patrician College of Arts and Science. Date: 13th June, 2025

13. One Week National Level Faculty Development Program on Using Interviews in Qualitative Research in Social Sciences. Organized by B.R.B College of Commerce, Raichur, Karnataka in collaboration with Nucleus of Learning and Development. Date: 7th July to 12th July, 2025

1. Awarded Gold Medal certificate in 66th All India Commerce Conference (Annual Conference of the Indian Commerce Association) held at Bangalore University, Bangalore on 5th to 7th December, 2013.

2. Awarded the Certificate of Best paper in 5th International Conference on Changing Business Paradigm, (ICCBP-2025) on the Theme Integrating Sustainability, Technology and Research for Value Creation held on 9th to 11th January, 2025.

3. Awarded the Certificate of Best Paper for the research paper entitled “Technology and Innovation through AI in Commerce Pedagogy: Assessing Perceived Usefulness and Challenges among Postgraduate Commerce Students in Guwahati” at the ICSSR Sponsored National Conference SAMUNNATI 2026, themed “Accelerating SDG Impact through Collaboration and Innovation in the Vision of Viksit Bharat@2047

  • Editor of Erudite: knowledge Beyond Limits (An Annual Publication of Research Oriented Articles on Various Current Business and management Issues). It is published by the Department of Bachelor of Business Administration (BBA) in Association with Research and Publication Cell, Gauhati Commerce College. Issue one (ISBN No. 978-81-925322-2-6) Issue Second (ISBN No.978-93-88645-54-6). Issue Third (ISBN- 978-93-93864-02-4), Issue Four (ISBN No. 978-81-999784-0-9)
  • Acted as the Assistant Zonal Officer of the BBA/BCA Zone under Gauhati University in the year 2015.
  • Co-Chairperson in a Technical Session in an International Seminar: Entrepreneurial Innovation and Regional Development- A Bridge between North East India and ASEAN organised by the Dept. of MBA (GCMS), Gauhati Commerce College.
  • Acted as the Organising Secretary in an International Webinar On “The Covid-19 Crisis and Business Resilience” organised by the Department of BBA, M. Com and IQAC, Gauhati Commerce College in the year 2020.
  • Acted as the Joint Organising Secretary in a National Level Online Essay Competition under the initiative of the Department of M. Com and BBA, Gauhati Commerce College in the year 2020.
  • Acted as the Convenor of the State Level Workshop to Discuss changes in the Structure of present BBA Curriculum in the light of National Education Policy (NEP-2020) organised by the BBA department, Gauhati Commerce College in the year 2022.
  • Resource Person in a Research Methodology Workshop held in Gauhati Commerce College from April 24th to 29th, 2023
  • Acted as the Organizing Secretary in a One Day Workshop on “Behaviour Remodeling and Psychoanalysis Development” in the Department of BBA on September 29th, 2023.
  • Written chapters in the Study material (BBA and MBA) of Krishna Kanta Handique State Open University.
  • Acted as the Organising Secretary and Moderator of the State Level Panel Discussion on Engagement of Artificial Intelligence (AI) tools in Education organised by Indian Accounting Association, Guwahati Branch in association with M. Com, BBA, Accountancy Department of Gauhati Commerce College and GCC Alumni Association (ALCOM) on the occasion of 55th Foundation Day Celebration Of Indian Accounting Association.
  • Resource Person in a Research Methodology Workshop held in Gauhati Commerce College from April 24th to 29th, 2023.
  • Acted as the Organizing Secretary of Three-Day National Level Workshop on Advanced Research Methodology (Online) from 16th June to 18th June, 2024.
  • Prepared the syllabus for some of the papers of BBA course under Gauhati University as per the Guidelines of New Education Policy (NEP-2020).

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